One of the biggest skin concerns affecting women today is the harmful effects of UVA and UVB rays on the skin, in turn inducing premature aging, sun spots and pigmentation. There has been a massive surge of new, higher protection sunscreen formulas (I just launched an SPF 50+ recently) as well as incorporating SPF into makeup (foundation) and skincare products.
The Australian sun has always been unforgiving and I’m sure everyone can count on one hand the number of times they’ve been badly sunburnt because of the cheeky rays which creep up on you. Although the damage may not be evident right away, sun damage shows up as we get older and sun spots, pigmentation and uneven skin tone are a tell-tale sign of someone who’s spent too much time (unprotected) in the sun.
Being exposed to the harsh Australian climate is a major factor, as women are increasingly becoming more aware of the dangers of being unprotected under the sun. An SPF 30+ has become a safe minimum for many when applying their routine skincare, to help diminish the appearance of ageing and to protect against severe sun damage.